![]() The poster child for cloud repatriation (followed IMMEDIATELY by “please, whatever you do, do NOT ask us for a second example because we’re fresh out”) is Dropbox. (Note to Oracle: “You’re drowning in the sewer” while your foot is atop the customer’s head is even less compelling.) What about Dropbox? ![]() “You’re drowning in the sewer” as a messaging tone doesn’t really compel customers to remain your customers. It’s easy to become ensnared in ensuring that the overall theme of what you tell your customers is “you’re closer than ever!” It sounds uplifting, overwhelmingly positive, and doesn’t actually say anything at all. The second constituency is analyst firms that cater to those vendors. This includes data center providers, storage companies, and a host of companies that were asleep at the wheel for the past decade and are desperately hoping the slimming of their revenue streams is the result of a pitched fever dream from which they will soon awaken to find all of their previous business safely ensconced within their data centers once again. So far, there seem to be two major constituencies who are excited about the concept.įar and away the folks who seem the most enthusiastic about cloud repatriation are vendors who stand to gain a heck of a lot if people start turning their backs on public cloud. For some reason, “going to the trouble of migrating a workload out of your data center into the public cloud, then laughing about it as you chalk the whole endeavor up to a funny misunderstanding” isn’t a thing that companies are doing at scale. ![]() The only slight problem is that I can’t find any evidence that cloud repatriation is a thing that companies are actually doing. The idea’s compelling there absolutely are workloads that aren’t economically viable in the public cloud, and it sparks a ray of hope for vendors who are clearly on their way out in a world that’s embracing that public cloud. Every so often, we see a blog post surface proclaiming that “cloud repatriation” or “moving workloads out of public clouds and back into data centers”is a trend that’s poised to take off. ![]()
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